.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has actually onboarded Indian cricketer KL Rahul as a brand emissary and also a real estate investor in the business, it showed to ETRetail.Without disclosing the specific amount of stake the cricketer has taken, the firm said it is actually a sizable and also important investment.This cooperation aims to make use of KL's immense recognition, particularly amongst youth and physical fitness fanatics, to extend Boldfit's reach into low compertition markets as well as demographics throughout India.Sharing regarding the brand name's growth plans, Pallav Bihani, founder and also CEO of the firm said, "We are going all-in on broadening our activewear and shoes classifications, which are set to redefine the health and fitness market. These sections are our future growth motors." Currently, fitness and yoga exercise extras steer the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand accomplished a revenue of Rs 73 crore. With important efforts and this collaboration, the label targets to reach a profits of Rs 500 crore through FY26. Established in 2018, it currently offers over 1 crore consumers annually and aims to broaden this reach to 5 crore through this relationship. Additionally, it is actually enriching its own source establishment infrastructure to guarantee fast shipping as well as regular item availability.Looking forward, the D2C startup counts on a spurt in on-line traffic, social networking sites interaction, and also higher sales around our front runner types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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